TOO HOT

We having a fiesta in Costa Mesa along with our friends from 80's and Hellz on July 22nd. So everybody in town for Agenda, an what else have you be sure to get down to the Detroit Bar and have a few drinks.

THE AMPAL CREATIVE - THE 44TH

Ampal had been working/holding on this hat for about a year and a half. The design was originally inspired by 60’s motorcycle culture and classic work wear. They found the red and blue striped hickory denim in the basement of a fabric store near the Mexican border and bought up their stock. They added a second colorway and it became almost a home/away version of the hat. As election season started heating up we began to see the hat as a red, white, and blue hat. If McCain had won, would we still have wanted the association? Fortunately B.O. became our 44th, and as I wore the prototype during his victory speech one quote really spoke to me.
“…The true strength of our nation comes not from the might of our arms or the scale of our wealth, but from the enduring power of our ideals: democracy, liberty, opportunity and unyielding hope.”
The words of wisdom became a water based print (so you won’t feel it) on the inside alongside some satin seam taping for your comfort. We present to you the ”the 44th,” the first release of our Ampal Snap Back.



For the Ampal Snap Back, they created a profile and style completely our own. It was inspired by the strong front silhouette of the 80s and early 90s snap backs but with a modernized deeper fit. They stubbed out the brim and added four double rows of stitching to complete the look.
These will be hitting stores soon, but if you’re in Los Angeles they dropped off a few at Barracuda on Melrose and Archrival in Little Tokyo for the weekend.
Cheers to Uncle Sam and an epic 4th of fun in the sun…

New Volume Cutters

Volume Bikes is about to release the third generation Cutter Fixed Gear frames backed with a lifetime warranty. We here at Archrival are proud to announce we are now booking pre-orders. These things sell out fast so be sure to email us at info@thearchrival.com for more info or call us at 213.626.2230 did we mention one glows in the dark?

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SPECS
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// Frame Sizes (cm): 50 / 53 / 56 / 59
// Top Tube Lengths (inches): 19.9, 21.7 and 22.8
// Chainstay Length (inches): 15.7
// Head tube Angle: 74º
// Seat Tube Angle: 74º
// Dropout thickness (mm): 4
// Seatpost Dia. (mm): 27.2
// Seat Tube O.D. (mm): 29.8
// Headset Type: 1-1/8" Threadless. Integrated, 42.0 OD bearings 45ºX45º (Hiddenset)*
// B.B. Shell Width (mm): 68
// B.B. Thread Type: English
// B.B Height (inches): 12.25
// Rear Hub Spacing (mm): 120
// Wheel Size: 700C
// Stand-Over Height (inches): 31.75, 53: 32.5 and 33.25
// Material: Full Heat Treated 100% CR-MO
// Frame Weight (lb): 5, 5.25 & 5.5
// Colors: Flat Black, Bubble Gum & Raw
// Please note: Forks sold separate
// Volume Bikes lifetime warranty on frame

New Archrival Tees and Fitteds

LIONEL DELUY EVOLUTION

EVOLUTION >> HITS LOS ANGELES

FACTORY 311 ON EVOLUTION:
Imagine biology class on art and fashion: We dissect the subject of evolution through snaps and publications whilst considering the method of change in life over generations. It sounds improbable- but it’s actually a description of a bold, new and exciting exhibition that is set to take L.A by storm.

Inspiration for Evolution came from the brain-child of Factory311 director, Nicholas Hardy and the top-notch photographer, Lionel Deluy. While working together for sixteen months, there was always the inevitability of curating an exhibition. For Nicholas, evolution explains everything so perfectly: “It’s about growth, fight and life...you can’t construct ideas on your own, you need to seek like-minded people”, he explains.

Convening a crew of the most renowned digital artists from across the globe; Nicholas and Lionel are in quest to evoke a profound analogy between evolution and the creative realms, from our bond to change- all through the medium of visual projection. For Lionel, this is an opportunity to investigate and display; he wants to challenge the preconceptions of celebrities, and everything associated with them: “Today, the public perceive celebs as a somewhat God, but they are only human; I want to go deeper and further, to displace celebrities from their recognisable environment; make them shine in a different light, whilst capturing the essence of evolution”, he articulates.

The entire spectacle will take place in the L.A store De La Barracuda; consider the space a creative hub, essential to lifestyle: music, art, fashion and networking! Formerly, Barracuda has been accompanied with big names: Nike, Red Bull, Warner Bros, and now associated with Factory311, will surely revolutionise their creative sphere.

The display is open for one night only >> officially on Saturday the 13th June, for five hours only!
To RSVP this event please email >> RSVP@DSEVO.COM and provide us with you full information.
Written by Fiona Burke
EVOLUTION >> WHOS IN?

Consider Lionel’s fifteen year old portfolio a memoir where cherished friendships and relationships transpired; it’s charged by a prodigy of talent and personality. For Lionel this is an occasion to recognise the evolution of his own career, as a professional photographer. “It truly has been a pleasure”, he exclaims.
THE GAME // DAVID LYNCH // LINA ESCO // DITA VON TEESE // JUSTICE // GARY OLDMAN // KATE NAUTA // ICE CUBE // MARILYN MANSON
// WIZ KHALIFA // KEVIN BACON // LIL WAYNE // WILL I AM // UFC
For Press Pack including Images from the show contact >> STUDIO@FACTORY311.COM

Fly Society x Bloodbath

These gems been in the shop for a minute and are almost sold out, so be sure to go online or stop in and get them while we still have them cause they are almost gone.

New Crooks & Castles

Another Spring/Summer 09 CROOKS & CASTLES drop has just arrived here at the shoppe. Be sure to stop in the shop or hit up here for something new.

ARCHRIVAL
349 E. 2nd St.
Los Angeles, CA. 90012
213.626.2230